Logo with a trophy icon above the word 'GOALZ'

Redefining the Luxury Keto Chocolate Experience

Country
United States

Industry
Luxury Food, Keto Chocolate

Year
2024

Services Provided

Rebranding

Social Media Strategy and Content Creation

Packaging Design

Product Photography and Retouching

Website UI & UX Design

Goalz Chocolates is a niche brand that has positioned itself in the luxury chocolate market with a focus on quality, healthy ingredients, and keto-friendly, low-carb lifestyles. Seeking a robust digital transformation, Goalz partnered with Artem Worldwide to support its mission of delivering a luxury chocolate experience without compromising health or taste.

Rebranding

We redefined the identity of Goalz to convey the concept of sugar-free, premium chocolate. This modernized brand image highlights its values of high quality, ethical sourcing, and a dedication to health-conscious, low-carb consumers. Through a compelling visual and verbal identity, we helped Goalz connect more deeply with its target audience.

Logo for a brand named GOALZ with a tagline 'Chocolate minus Carbs' and a small illustration of a person lifting a circular, maze-like object above their head, with the word 'Old' beneath.
Logo with a person holding a spiral-patterned object above their head, the word 'GOALZ' in bold, and the tagline 'Chocolate Minus Carbs'.

Minimal Adjustments, Maximum Elegance

In the Goalz rebranding, we focused on maintaining the brand’s established identity while enhancing its luxury appeal. Through minimal yet impactful adjustments, we preserved Goalz's essence, ensuring continuity for its loyal audience. Using the golden ratio as a guiding principle, we introduced clean lines, refined typography, and an understated elegance that brought a fresh, premium quality to the logo. This subtle transformation, grounded in timeless design proportions, enhances brand recognition and resonates with the keto, low-carb audience, setting Goalz apart in the luxury chocolate market.

Goalz logo with a stylized figure holding a chocolate swirl, and the text 'GOALZ' with the tagline 'Chocolate Minus Carbs'.
A grid of six colorful color swatches, each with color codes, RGB, HEX, CMYK, LAB values, and GrayScale levels. The colors include orange, light yellow, teal, maroon, cream, and black.
A collection of travel and safety icons, including a leaf, pill, water drops, heart, leaf with a line, avocado, coffee beans, airplane ticket, stop sign, no smoking, wine glass, arrows, umbrella, luggage, fire, person with luggage, chat bubble, passport, no smoking sign, shield, hotel, shopping bag.
A typography sample sheet showing two font styles, Heading Luxia and Paragraph DIN, with the alphabet in uppercase and lowercase, numbers, and punctuation symbols.

To create a cohesive and memorable brand identity for Goalz, we developed a comprehensive design system that emphasizes luxury, health-conscious choices, and modern elegance. The selected color palette reflects natural tones, from rich cocoa to fresh mint, conveying a sense of indulgence and purity. We chose the Luxia typeface for headings, adding a sophisticated touch, while the DIN typeface for paragraphs ensures readability and clarity.

Custom icons were designed to highlight product features, such as vegan, keto, and allulose-sweetened options, reinforcing the brand's commitment to health-focused, premium ingredients. This visual system serves as a foundation for Goalz’s brand consistency across all platforms, enhancing its appeal to a discerning audience.

Goalz Brand Identity Guide

Corporate business stationery set including business cards, pens, sticky notes, and binder clips with black and gold color scheme and branding for GOALZ Chocolate Emulsions on a black background.
A sign for an all-gender restroom with male and female icons and a modern black and gold design.
Close-up of a black textured bag with a gold logo and the word 'GOALZ' printed on it.
Black garage doors with gold lettering that say 'Loading Dock 1' and 'Loading Dock 2', with a phone number beneath each. Green plants on either side, with the one on the right in a black pot.
Black gift box with gold accents and the text 'GOALZ Chocolate Makes Cents' on the lid, along with a matching black shopping tag on a dark background.

Packaging Design, Product Photography, and Retouching

Two cans of Goalz chocolate powder, one labeled Dark Chocolate Coconut and the other Milk Chocolate Original, with a chocolate cookie, a bowl of powdered cocoa, and a small pitcher of cream arranged in front against a black background.

We developed luxurious packaging that reflects Goalz’s commitment to fresh, allulose-based ingredients and a preservative-free product. With designs that emphasize quality, sustainability, and a premium experience, the packaging appeals to the discerning tastes of the target market.

Dark & Milk Chocolate Tube Collection

This sleek, cylindrical packaging is used across a variety of flavors, including Dark Chocolate Sea Salt, Hazelnut, and the Milk Chocolate collection with flavors like Classic Milk and Milk Chocolate Hazelnut. The minimalistic, high-contrast design with bold typography and rich colors aligns with Goalz’s luxurious brand image, creating a striking presence on the shelf that appeals to both dark and milk chocolate lovers.

Goalz dark chocolate sea salt flavor container with a chocolate piece, a bowl of sea salt, and a spoon in front of it on a black background.
Goalz Dark Chocolate Coconut Keto Snack with a chocolate cookie, coconut flakes, and a plant illustration on the packaging.
A black canister of Goalz dark chocolate keto snack with cocoa powder and chocolate cookie biscuits beside it against a black background.

Portable Chocolate Container

Open black tin of GOALZ chocolate minus capsules with a design on the lid, showing a gold emblem and gold text, revealing chocolate inside with textured wavy surface.

Created for on-the-go indulgence, the Goalz Chocolate Carrying Box offers a compact, elegant design to enjoy Goalz chocolates anytime, anywhere. The container’s sleek, black finish with the brand's golden logo provides a luxurious, portable option, making it an ideal accessory for chocolate enthusiasts who value convenience without compromising on style.

Allulose-Sweetened Chocolate Chips Pouch

Back and front view of black packaging of Goalz chocolate chips, with an image of a cookie on the front and nutritional facts and ingredients on the back.

Created for on-the-go indulgence, the Goalz Chocolate Carrying Box offers a compact, elegant design to enjoy Goalz chocolates anytime, anywhere. The container’s sleek, black finish with the brand's golden logo provides a luxurious, portable option, making it an ideal accessory for chocolate enthusiasts who value convenience without compromising on style.

Through these designs, we captured the essence of Goalz’s guilt-free indulgence and created packaging that not only stands out visually but also serves functional needs, appealing to a health-conscious, sophisticated audience.

Social Media Strategy, Content Creation, and Design

To share Goalz’s healthy, sugar-free luxury chocolate experience, we revamped its social media strategy with a full suite of services, including design, content creation, and copywriting. Our approach featured informative, educational, and visually captivating content that showcased the brand’s unique offerings, capturing the attention of health-conscious consumers and reinforcing Goalz’s premium positioning.

An iPhone with a black screen in a vertical position, showing the message input field at the bottom that says 'Send a message...'.

A Natural Journey with Every Bite

We crafted this visual to highlight Goalz’s dedication to purity—chocolates made fresh daily with just three natural ingredients and no additives. This design emphasizes the simplicity and freshness that sets Goalz apart in the luxury chocolate market.

Spooky-Sweet Engagement: Goalz Halloween Dessert Contest

For Halloween, we launched an interactive dessert contest, inviting participants to create spooky-themed treats using Goalz chocolates, share them with #myhalloweengoalz, and tag us. This campaign encouraged customers to purchase Goalz products and showcase them on their profiles, expanding brand reach through user-generated content and attracting new customers.

Close-up of a woman smiling and holding a chocolate cookie with a caramel swirl pattern, with text overlay promoting enjoying treats guilt-free.
A black bottle of Goalz chocolate minus capsules with a digital label displaying net carbs as 19 grams, leaning against a wooden surface with a charcoal black dog shadow in the background. The tagline reads "Ancient Taste, Modern Purity," and the website www.theGoalz.com is at the bottom.

Celebrating Goalz’s 1g net carb promise, this design captures indulgence without the worry—perfect for the health-conscious.

To resonate with Goalz’s paleo audience, we created a visual that places their product in a paleo-inspired cave setting. This imagery connects the ancient roots of cacao with modern dietary values, underscoring Goalz’s commitment to a paleo-friendly, pure chocolate experience.

Smile With Delight, No Guilt in Sight!

Ancient Taste, Modern Purity

A tall black container with a clear window showcasing 21 chocolate discs, accompanied by a close-up of one disc measuring 2 inches in diameter and 3/16 to 1/4 inches thick.
Photo of a black chocolate bar, chocolate coins, and a black container labeled 'NET CARB 1g' on a black background. Text promoting sugar-free, low-net-carb chocolate for managing blood sugar levels, with a photo of a young girl enjoying the chocolate.
A series of five social media posts and a smartphone screen displaying an Instagram post featuring GOALZ cannabis products and chocolates, with themed Halloween decorations in the background.
A smartphone displaying an Instagram post advertising GOALZ chocolate mint cubes with images of a smiling man holding a chocolate cookie, a black bottle of GOALZ product outdoors, and chocolate bars and packaging.
A man with slicked-back dark hair speaking into a microphone, wearing a striped shirt, in an indoor setting.

Ramsey Oten

CEO at GOALZ

"Working with the Artem Worldwide team was like reimagining every aspect of the Goalz brand with detail and quality. Across multiple projects—from social media strategy to packaging design, web design to product photography—their attention to detail, creativity, and strong communication skills helped us tell the Goalz story with impact. They understood our brand’s needs down to the finest details and brought them to life seamlessly. Artem Worldwide is not just professional in their approach; they embrace your brand as a true partner."

  • Greece Investor Guide | Strategic Logo & Branding Design by Artem Worldwide

    Greece Investor Guide | Strategic Logo & Branding Design

    We crafted a timeless brand identity for Greece Investor Guide, blending Greek heritage with strategic precision. From a Pegasus-inspired logo to professional stationery, our design system communicates trust, professionalism, and innovation, perfectly aligning with the brand’s investment consulting mission.

    View case study
  • Tamtacir branding portfolio cover image showcasing strategic logo design, packaging, and corporate identity development by Artem Worldwide.

    Tamtacir | Strategic Branding and Packaging

    Tamtacir, a Turkey-based wholesale marketing company, approached us to redefine its corporate identity and strengthen its presence in global markets. This project aimed to establish a cohesive brand image that reflects professionalism and reliability in the international trade industry.

    View case study